Koushik Group an ISO 9001: 2000 humble its beginning in the year 1997. With a handful of clients and its one of the leading and effective providers & integrated advertising, marketing advertising in the field more than 2 decades with intending responsibilities and accumulation conspiracy in leading position agency number one position. M/S Koushik Group its corporate office set up through the following media for advertising marketing its business in national & international level.
Hoardings are one of the most important media in the advertising field. Dominate the mind of the viewers cannot be ignored anyone by walking down. More than 50% of people who saw an ad on hoarding as per the survey by the media. It is the best in terms of outdoor media but also exceptionally competitive pricing. It is very less expensive than any other form of major media Eye catch designs, effective taglines, and target group attention.
This Print Media has a wide range of different types of newspapers including local regional, state and national international levels. Newspaper target different readerships to the maximum content. Advertising print media enhanced public confidence in which the advertisement is published. Advertisers can buy different sizes of ad space from classified to text, photographs, illustrations and graphics in sizes up to a full page or even a double-page spread the proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print media is still alive in the mind of general public readership. Print media is always been proved effective best media and has been the number one choice for the clients and keep the client name in public.
1 ,70,000 buses in all India public sector undertaking carrying 70 million passengers every day. 2038 trains are carrying around 22.21 million passengers every day. Bus & Train Branding service has the knowledge and the expertise to manage the client advertising on buses and trains interior and exterior. Long travelling passenger’s times and the frequency of trains and buses allow your advertisement to recognize with passengers. Target commuters, including corporate decision makers and executives, with high impact ads. For daily commuters, your message could be seen twice a day, and more than 20 times a month. As one of the most cost-effective and high mileage media, these ads cover some of the most diverse commuter demographics.
Social Media is one of the best advertising media in the present computerized environment. This media is the best advertising bet for quick Return on Investment (ROI) Most of the channels requires significant lead time to yield an ROI. 90% of the public depends on social media. It has been able to yield back links and Search Engine Optimization Traction. Social Media helps you to understand your audience better. They show you what your best social networks are in the trend. Social data can help you create better content for your brand. Help you to understand how your competitors, Social metrics can help you create a better strategy, Social media analytics shows you how a social media campaign is performing well.
Airline Advertising is a form of outdoor advertising services which is nontraditional or alternative media. This media is advertising all types ads at different locations where people spend more time, Airline advertisements include Cabin Bulk Head, Overhead Luggage Bins, Sky Line Panel, Seat Back Ad, Head Reset Cover, In-Flight Free Product Sampling, Boarding Card (Boarding Pass), In-Flight Water & Beverage Cups, In-Flight Announcement and Luggage Trolley Advertisement etc.
Airport: A premier positioning. Airports are the getaways to the cities and from a marketing perceptive can act as gateway to your brand too. There are number of options through which a brand can achieve visibility among the High flying captive audience across various domestic and international airports in India.
Theater / Cinema branding is an interesting way to reach out to the masses many medium and small budget advertisers also find theater branding to be a resourceful option. There are around 10000 theaters in all over India. Theater in Rural India with single screen are a great way to advertise Hyper social and reach out to the masses. Theater branding gives advertisers a chance to reach out the cinema goers is an innovative medium. The audience comes to movie hall with a mind set, it makes them more receptive of the communication. If the advertisement played grabs the audience through its visuals, dialogues, tag line, brand endorsers or emotional appeal, it shall definitely trigger the potential buyer to make purchase.
Bus Station branding is a cost effective medium to promote your brand and spread awareness, in India Around 3000 bus stations, carrying around 70 million passenger everyday in addition foot followers, where every metro semi metro urban city as the huge number of buses in urban area people are depends on the city buses for their daily transportation bus station advertising offers exposure to local commuters a modern customer spend as much time. Bus media provides bus ad on the buses which are having exclusively a services covering maximum areas with accountable circulations every nook and corner of the villages.
Railway Station can be seen as a large canvas where the ads can be placed in accordance with the kind of audience visiting the station the advertisements can be placed at various places in different forms at railway station such as railway plat forms advertising on railway platforms is thing of the past but using the same platforms to promote any product and service through digital mediums like LED screens, swipe screens and KISOSK ect small open-fronted hut train wrapping might ring a bell! Hoardings, banners and live size ads get notice.
Koushik Group advertisers for display of advertisements in Bus stations located in allover cities in India in all India transport public sector undertaking. We can advertise Wall Mounting, Beam Hanging, Metro Pillar Boards, in all Bus Stations, Bus Shelters, Central Media & Traffic Umbrellas in all over India. Bus Stations in all cities have distinctively visible spaces for display of advertisements. Passengers cannot miss the advertisements displayed on the Wall Mounts, Beam Hangings and Pillar Boards connectivity are main means of approach.
A shopping mall’s brand is their identity, in simple terms; it is how consumers perceive a centre. This impression comes from factual information such as the tenant mix, the size, the leisure offering and also the emotional feeling or ‘vibe’ consumers have towards the centre; classy, stylish, fun, romantic etc. A shopping mall needs to decide on the brand image they want, create a marketing strategy to support this, and ensure this is consistent across all channels and all staff understand and follow the brand values.
While 86% of the total people in metro cities consume radio, social media is consumed by 83% of the people. Television consumption is at par with radio in metro cities and is the highest in non-metro cities with 78% people watching TV, said the report titled ‘Power of Radio’, based on a survey of 3,250 people in one metro (Mumbai) and one non-metro city (Lucknow). The survey was commissioned by Music Broadcast Ltd, which operates the FM brand Radio City.
Do you know that more than 1 million passengers prefer to commute by cabs every month? That 70% of them are corporate? According to an estimation, a single trip usually lasts about 45 to 60 minutes, which makes it an opportunity for businesses to market their products and services. That’s when Cab Advertising come into effect. Branded Cabs spend most of their time in the busiest parts of the city reaching out a varied audience. Thus, it is the perfect medium to capture the attention of an entire city’s audience. When it comes to outdoor advertising, there’s no match for branded cabs.
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